StreamingMedia.com broke down a big Apple announcement. “Apple was the first to crack digital music. Can it repeat its success with video? In what is billed as Cupertino’s biggest strategy change since the iPhone in 2007, Apple has announced its long anticipated move into streaming video subscription. It also launched a bundled news and mobile games service.
“This represents a landmark moment for Apple with a major event solely focused on services,” says Paolo Pescatore, PP Foresight, Tech, Media & Telco Analyst. “It underlines a growing and strong focus on services as a future source of revenue growth. In essence Apple is seeking to become a Netflix of everything in services: music, news and magazines, video, and games.”
Its video approach is two-pronged. Populated with original content, new subscription service AppleTV+ will be available inside a revamped Apple TV app that is already pre-installed on Apple devices. AppleTV+ is due in the autumn and will feature new shows from top directors and actors including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Octavia Spencer, J.J. Abrams, and others.
The revamped Apple TV app’s Apple TV Channels feature will now allow you to subscribe to any channel individually, instead of via a cable service. Significantly, partners include Hulu and Amazon Prime as well as Showtime, Epix, HBO, and BritBox.”
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